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Content marketing is on the rise, but marketers often find it difficult to integrate content creation with managing social media channels and other brand communications.

Here are 8 tools you should definitely consider using if you want to make the most from each content marketing campaign. Read More

While it’s hard to know if a written testimonial is real, video makes it obvious. People are hard-wired to spot lies and bad acting. And the opposite is true as well. Read More

Your business needs to advertise, and one of the most effective ways to do this in our technologically modern world is to make effective use of social media to promote your company. Read More

You can always learn a thing or two from your favorite brands. Think about what inbound marketing ideas they use that you can implement in your own business.

To help you along the way here are a few examples of how big brands have embraced inbound marketing to become content champions. Read More

Market research is vital for the success of your enterprise. Depending on the nature of your business, your market research needs will vary. Although most companies are aware of the importance of market research when starting out, many overlook the fact that market research should continuously be a Read More

This one word – your customer’s name – matters more than any other in marketing. Why? Because it stops making the transaction feel like, well, a transaction. Instead, it makes the experience personal. Read More

Coupofy have created the Social Media in Real Time counter, an animated infographic that displays key growth metrics from the leading social platforms, such as Facebook, Twitter, YouTube, Tumblr, Google Plus, Instagram, Pinterest, Reddit, and LinkedIn. Read More

When it comes to branding and digital marketing, few have as recognizable a brand as Madonna. She’s been entertaining audiences for 30+ years, and has reinvented herself again and again. Read More

Publishing your content is simply not enough. If you want to make sure you’re reaching your target audience, you will have to do a little more to get their attention on a regular basis. Read More

Initially, when you talked about Search Engine Optimisation marketing, everyone saw quality content and website optimisation. However, significant changes have been evident over the years. Besides link building, keywords density, and SEO web optimisation, social media now play a critical role in bo Read More