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With any headline, you have to give readers a reason to click it to read more. They want the headline to relate to them or give them a benefit if they read the entire release, blog post, email, whatever. Read More
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Rather than starting from scratch, you can up-cycle a template to create a fresh press release that the media want to report on. So let’s look at three common press release template to write now.
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If you want to network at a conference, you don't need to be an extrovert; you just need smart tips like these. Read More
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’m having fun picking apart crappy press release headlines, and I hope you’re learning from them. This week’s winner is guilty of not providing enough information in that headline: Read More
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Retail stores need to take certain steps to incorporate mobile into their marketing plan. Little things like optimizing WIFI could help improve sales in-store. Find out more in this infographic from SnapParcel! Read More
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If you’re interested in getting media mentions in the press but don’t have time to build relationships with journalists yourself, consider hiring a PR professional or firm. Read More
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In addition to this blog, How to Create a Press Release, here are 10 more of the best PR blogs you’ll be glad you follow. Read More
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If things in your business have changed over the years, it might be time to consider a new business structure. Read More
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My top choice for the worst word to use is: announces. A press release is an announcement, folks. No need to announce that announcement. Read More
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Here are some ways that you can help improve your organic search rankings no matter what changes Google makes over the coming months and years. Read More
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