With any headline, you have to give readers a reason to click it to read more. They want the headline to relate to them or give them a benefit if they read the entire release, blog post, email, whatever.
#FailFriday: A Press Release With No What's In it For Me (WIIFM)
Posted by
smpayton under Public Relations
From http://www.howtocreateapressrelease.com 3090 days ago
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“Yes, it's quite the new term Martin. But it's been around for a while....”
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“Lisa: I have not heard about the expression, "engagement...”
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