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Why Some Marketers Test Outside Their Target Audience

Why Some Marketers Test Outside Their Target Audience - http://www.eggmarketingpr.com

Posted by smpayton under Marketing
From http://www.eggmarketingpr.com 2780 days ago

A gaming website doesn’t need to focus on gamers for testing. A gardening website doesn’t need to focus on gardeners for testing.

Pretty crazy, right? This may go against everything you’ve heard about marketing research and testing.

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