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The secret to creating a good press release lies in knowing what's newsworthy about your business. You're so busy running your business that you don't have time to think about what makes it tick. But if you want to succeed in generating publicity, it's worth investing a little time in thinking about what makes your business stand out. Read More

I realise that I'm only recently beginning to explore and listen to my internal 'authentic' voice — historically I have primarily placed my faith in my intellectual capabilities, confident in the knowledge that they have served we well in the past and are generally sufficient to meet the challenge at hand. But I need to move on to another level, Read More

You've probably been charged with this yourself, it is a key entrepreneurial trait. And now it seems we were right all along. Cloud computing is here, but what does that mean in practical terms? How does it make you smarter, faster, richer? Here's our story: Read More

Yes I freely watch X Factor and yes I think John & Edward are great. I don't think their greatness is singing ability but even they agree that they weren't top of the queue when God was giving out singing voices. I do however admire many other attributes and I think we can all learn from them. I have outlined some points where jobseekers can learn Read More

suppose the first thing to do in talking leadership is to try understand what is meant by the term leadership and I'm also interested to understand if it is the same as management, as we frequently see these terms used interchangeably. Read More

Digital marketing firm Razorfish recently released FEED: The 2009 Razorfish Digital Brand Experience Report. The report, written by Garrick Schmitt, is an annual analysis of how consumers are taking to and interacting with new Internet technologies and Internet services. Read More

Do you need to build a telesales script or a sales presentation? Here is an easy to follow plan to build your script or a presentation; take time to answer the following nine hidden buyer questions. I call them the nine hidden buyer questions because these are the questions your prospective customers may not ask but do need answered to make a posi Read More

Well there is probably a community of people that gather (knowingly or not) purely for your business, for you. They are there, waiting, so why wouldn't you engage with them? They could be customers, fans, members or others connected for some crazy reason to your business. And we have now learned that it makes business sense to connect with thes Read More

Many of us out there suffer from poor time management. I am great at reaching the high peaks of high activity and then spoil it all with time of sustained inactivity! Often the day can start off planned and then will suddenly change like the wind. Don't let a sudden change blow your whole day off course. Read More

But I feel that there is a more realistic perspective that needs to be adopted in relation to social media and in particularly online communities. Although I appreciate that marketers must look at their work analytically, a better appreciation for how real people within online communities behave is required to make an authentic impression within o Read More