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HootSuite is a social media management platform and dashboard that can be used to manage multiple social media channels, schedule posts, track mentions and traffic. It allows businesses and teams to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Goo Read More

By Megan Totka

Right now recently ousted J.C. Penney CEO Ron Johnson has to be thankful for Coca-Cola. Why? Because their disaster with New Coke is about the only thing keeping Johnson and his misconceived “JCP” out of the number one position in epic fails.

Now, don’t get me wrong. J.C. Penne Read More

By AJ Aviado

One good source of revenue for your affiliate marketing blog is to write product reviews. It pays more since advertisers are assured that you have a steady direct traffic on your blog and that you have been branded “reliable” by your audience.

The real challenge in writing produc Read More

By Mark Boyd

Knowing how to write headlines that get clicked on is a highly-prized skill. Here are 3 online tools that can help you craft that killer title or tweet announcement.

So, you have content ready to share? A new blog post? An infographic? An email newsletter? Maybe you have just add Read More

By Bamidele Onibalusi

One of the best ways to generate leads for your business is by blogging.

As a freelance writer, blogging has been my only source of leads for the past 3 years and not only has it been a sufficient source of leads but I often have to turn clients away. I’ve learned quite Read More

By Derbhile Graham

Picture this. You’ve pitched for a really big contract. You and your team have spent hours on your proposal documentation, coming up with a winning combination of words. You’ve fulfilled all of the organisation’s requirements down to the last dotted i and crossed t. Read More

Find out how to use social media to 'Market an Entire Country', in this super Sage Ireland interview with Niall Gibbons of Tourism Ireland. Read More

By Eileen McCabe of The Ahain Group

Since its launch in 2009, a long time perception of Foursquare is that it is a fun mobile app to use when checking in to a physical location. The ability to unlock badges as check ins occur and the potential to become Mayor of a venue all formed part of the fu Read More

(by Beatrice Whelan)You can’t take a holiday from social media, it is an always on job. For those using social media to market a business with a global audience, there is even more pressure to have round the clock activity on your social media channels. So what do you do when you need to take some Read More

By Lanre Solarin

After a few weeks of starting your online business, you realize that guest blogging is the next big content marketing strategy. So, you jump right at it. You place your feet in a churning bowl of water and then go on a 7 day writing boot camp. With up to 50 guest posts in your a Read More