These stories submitted by Lkpetrolino will be featured BizSugar's homepage

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Risk averse organizations often fear using social media in their communications strategies. But fear not! With good strategies in place you'll build community and reap the rewards Read More
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What does basketball have to do with business? Find out why every entrepreneur should take a lesson from Kenny Sailors, inventor of the jump shot Read More
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Do you really understand what influencers your buyer's decisions? Find out how to support the buyer's journey by using the four media types. Read More
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Do the details make or break how you provide client service? Laura Petrolino shares her tips on communicating in a way that builds client trust Read More
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Personalized communications is more than mail merge and birthday autoresponders. Laura Petrolino shares how to communicate effectively with your clients Read More
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Think your product is boring? Too dull to make hearts race? Read on, as Laura Petrolino shares a love story - and how effective marketing made it happen. Read More
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Looking for real return on investment from your earned media efforts? Laura Petrolino outlines three simple steps to take your strategy from zero to hero Read More
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If you think about it, Santa Claus may be the most powerful brand in the world. We're investigating his secrets to being a communications powerhouse Read More
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It's that time of year, when everyone is remembering the good old days. Here's how you can use Timehop to build community around your brand Read More
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Are you sharing your unique value proposition with your customers? We're joining the island of misfit toys and letting our branding freak flags fly! Read More
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