Content creation shouldn't just be the role of the marketing team. Laura Petrolino provides three steps to help you engage all team members in the process.
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These stories submitted by Lkpetrolino will be featured BizSugar's homepage
Successful Team Involvement in Content Creation
Posted by lkpetrolino under MarketingFrom http://spinsucks.com 3096 days ago
How to Deal with Failure in Four Steps
Posted by lkpetrolino under Self-DevelopmentFrom http://spinsucks.com 3123 days ago
Laura Petrolino explains how to deal with failure in four steps, why it means you're pushing your limits, and why it's necessary for success in business
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Strut Your Brand Personality with Breathtaking Consistency
Posted by lkpetrolino under MarketingFrom http://www.bigbrandsystem.com 3136 days ago
Having a consistent brand voice is crucial for successful communications. Find out why and use this free guide to build your own voice document.
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Four Tiers of Successful Business Innovation
Posted by lkpetrolino under StrategyFrom http://spinsucks.com 3157 days ago
Business innovation requires facilitation from the top down. Learn about the four tiers of business innovation required for success
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Visual Content Lessons from Canva for Work
Posted by lkpetrolino under MarketingFrom http://spinsucks.com 3194 days ago
Visual content is an necessary part of your content marketing campaign. Laura Petrolino outlines lessons from Canva for Work about effective visual content development
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How the Senses Affect Purchase Decision by @lkpetrolino Spin Sucks
Posted by lkpetrolino under MarketingFrom http://spinsucks.com 3298 days ago
Learn to use the four senses to motivate a customer's purchase decision. Laura Petrolino explains how sensory factors can turn a prospect into a customer
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Customer Experience is an Investment
Posted by lkpetrolino under Customer ServiceFrom http://spinsucks.com 3352 days ago
Are you struggling with customer experience issues at your organization? Laura Petrolino challenges you to invest in the long-term instead of being hyper focused on short-term gain
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Three Approaches to Effective Brand Storytelling by @lkpetrolino Spin Sucks
Posted by lkpetrolino under MarketingFrom http://spinsucks.com 3361 days ago
You need to know your audience's 'frames' in order to craft stories that sell.Laura Petrolino explores Pareidolia, and what it means to brand storytelling
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Communications Planning: Why More is Not Better by @lkpetrolino Spin Sucks
Posted by lkpetrolino under MarketingFrom http://spinsucks.com 3365 days ago
Are you overtraining when it comes to your communications planning efforts? Laura Petrolino has the why the "more is better" philosophy is not effective
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Valentine's Day Tips for Communications Pros
Posted by lkpetrolino under MarketingFrom http://spinsucks.com 3369 days ago
Valentine's Day is over. But if you're still looking for that special someone, here's how communications pros can use their skills for a successful dating strategy
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