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Customers remember the stores, the companies and the brands that took their time and made their experiences unique, as if just for them. Everyone likes things just for them. If we didn’t, the business of personalizing would be out of business. It doesn’t take a whole lot to make a great impress Read More

What is the belief that a selfish (to some) goal, leads to failure and disappointment? Do we need to give a little to gain a lot, or has that become a misnomer and an urban business legend? What are these supposed “right reasons” we need to adhere to in order to be successful? Read More

Start small, start simple, start social. As in, using social media. It’s easier, takes the pressure off and gives us the advantage of doing a little research on the person and their company before we ever have to open our mouths. One of the best places to practice social networking is on LinkedI Read More

Anyone in business, whether they’re looking to stay small on Main Street or build an empire, needs to focus on niche market, a group of people in which they can provide better products and/or services for than their competitors. Businesses cannot be everything to everyone. That’s what makes busin Read More

We don’t need to wait every 3-4 years to graduate. Every job well done, every victory is an “A”. Every mistake or hiccup, is simple a make-up. Every time we have enough victories, enough successes, enough opportunities to push a little further, expand the market a little farther and hire a few m Read More

I hate meetings. I have no problem admitting that. There is something about organizing your staff or team of people together to talk about where you all are that just drains the life out of me.

The first 30 minutes of any meeting, I’m hanging on every word and taking notes. Once we hit the 4 Read More

Hollywood knows how to makes us believe again in the dreams we held as a child as we watch fictional characters become their better selves. And although the characters on the big screen are fictional from time to time, we do share their hopes and determination, if during the running time. Read More

You just landed an investor for your company. Applaud yourself. So many people struggle searching for someone, sometimes anyone, to believe in them and their dream enough to help finance it. And you did it. Whether your pitch was flawless, the business plan was impeccable or the investor believ Read More

What if you knew that tipping was related to a business’ morale and service, would you tip more? Would you tip less? Why do you think food based businesses have a tip cup or tip jar? Is it asking for too much? Or is it a way for customers give a monetary ‘thank you’? Read More

Everyone starts out with the basic plan (the free plan) because that is what meets our needs (the pocketbook) at the time. And should our needs grow, we can change our plan. But have our needs grown and can we still make do with limitations of a basic plan? Read More