CEOs of small companies can (and should) aspire to understand their customer’s level of satisfaction of his/her products and services. Follow this easy customer satisfaction guideline to get to the core of what your customers want.
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Small Biz CEOs: Measuring Customer Satisfaction with 5 Simple Questions
Posted by Geoff under Customer ServiceFrom http://www.diymarketers.com 4787 days ago
Small Biz CEOs: Being "Bashful" can equal Bad B2B Marketing.
Posted by Geoff under Online MarketingFrom http://www.bizcompare.com 4791 days ago
If I don’t see these 4 things on a company's site, I wonder about their credibility. It takes so little to garner trust ...and so little to cast doubt.
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Measuring website activity. Best practices for a smallbiz CEO.
Posted by Geoff under Online MarketingFrom http://www.bizcompare.com 4794 days ago
If you're the CEO of a small company, what web site measurements or Key Performance Indicators (KPIs) should you be monitoring?
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B2B Marketing: Acronyms are never brand names. Never!
Posted by Geoff under Products and ServicesFrom http://www.bizcompare.com 4801 days ago
I can’t count the number of times I’ve seen marketers use acronyms as pseudo brand names. Resist!
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FIND people on Twitter but ENGAGE them on LinkedIn.
Posted by Geoff under Social MediaFrom http://www.bizcompare.com 4802 days ago
While Twitter is cool and very unique, fundamentally, a 140-characters-at-a-time conversation will only take you so far. Enter LinkedIn.
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My top 5 B2B marketing metrics.
Posted by Geoff under MarketingFrom http://www.bizcompare.com 4807 days ago
You can't manage what you don't measure. My top 5 B2B metrics. They may sound rudimentary, but I think the most important B2B metrics are centered around the customer base.
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A Guide to Goals & Bonuses for a CEO and VPs of Small or Medium Size Businesses
Posted by Geoff under Human ResourcesFrom http://www.resourcenation.com 4820 days ago
Providing an incentive program (a.k.a. bonuses) for the leadership team of any size business is crucial because it shapes the actions and behaviors of the most visible people in the company.
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Aspects of B2B marketing are not brain surgery - A poor B2B experience
Posted by Geoff under Customer ServiceFrom http://www.bizcompare.com 4822 days ago
People can be very forgiving about things if they are handled in the right way. If this fellow had just called me up and even said that he simply forgot to place the order (probably what happened), I likely would have still gone ahead with the order. But he didn’t, so I didn’t.
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See 50 reasons why people may research a company online
Posted by Geoff under ResourcesFrom http://www.bizcompare.com 5009 days ago
People do on line research all the time to learn more about a particular business. What are their motivations and reasons? See 50 reasons why ...some are obvious, others maybe not
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