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An untapped opportunity to delight your customer, enhance engagement, and increase retention lies in proactive live chats.

As shown in the infographic below, visitors who engage through proactive chat are 6.3 times more likely to purchase.

Not only that, proactive live chat increases sales vo Read More

Customer Success Elements that shape the customer experience in the era of Digital Transformation.

A company’s reputation is no longer constrained to paid advertisements and word-of-mouth traffic. With limitless outlets that enable the public to voice their opinions on websites, blogs, social me Read More

Why product and and content need to be aligned and how to make sure that your content is an organic extension of your product. Read More

We’re used to associating engagement and activation with badges, mails and notifications.
But user activation is a very broad subject that involves so much more than gamification and UX design.

User activation and retention are deeply connected to human interaction and emotions. Read More

Feel like Twitter is a great tool for driving traffic but not so sure it can have a direct impact on sales? Think again!
In this rebranding strategy case study you’ll learn how one marketer and his team used Twitter and a whole lot of creativity to achieve a HUGE spike in website visits, media att Read More

“What are some common (and biggest) misconceptions about working from home?”

To get some real answers, we reached out to a bunch of experienced work-from-home professionals in a wide range of industries, from C-level execs to freelancers and entrepreneurs and every position in-between, to tell u Read More

An epic 25k-word article on content promotion. Hundreds of tools and links to all the best places where to share your next blog post and attract thousand of clicks to your website. All the nuts and bolts of the content promotion process presented in a clear step-by-step guide that contains a ton of Read More