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If you’re planning on launching a business in the New Year, keep in mind that your business name is the cornerstone of your brand. Most likely, before customers get to know you or your products, they’ll hear your business name. Yet, while a name is critical to defining the brand, companies often ma Read More

We just started working with a mid-size software company. While digging in to build their marketing system, it quickly became clear that company had no real social media integration. In order to get them to take advantage of the strategy we recommended, we first had to get social media more deeply Read More

The start of a new year is a great time to take stock of your business, develop a strategy for the rest of the year, set goals, and put plans in place. It sounds straightforward, but strategic planning can be intimidating. Yet, it doesn't have to be. Read More

When was the last time you felt inspired and then fundamentally changed your view of the business world? This is one reason why taking scheduled breaks to recharge from the daily routine is so important. It can thrust you into places where you can have new experiences and gain totally different per Read More

Women might not own as many businesses as men do. But it seems that their businesses tend to be more successful, concluded a global survey from French bank BNP Paribas and consultancy firm Scorpio Partnership found. The survey included more than 2,500 entrepreneurs from the U.S., Europe, Asia and t Read More

Have you ever wished popular brands like Pepsi and Wii would use taglines that were a little more revealing? Honest Slogans is a Tumblr that remixes famous logos with taglines that reflect what people really think of the brand. Read More

As a marketer, there are a lot of things you can do right to build brand awareness, but there are just as many things you can do wrong. Below are 3 brand-damaging mistakes you might be making. Read More

It’s no secret that people are going to like things that seem more human and less robotic. However, making a blog seem more “human” can be a difficult task (especially if you’re an eCommerce company). It sounds funny that making something “human” would be hard for, well you know – humans. But the t Read More

At an age when most kids may be thinking about the next new video game, Noah Cahoon, 13, was thinking of how to expand his father-son business, Paper Box Pilots. Recently, Cahoon was featured on the ABC pitch show, Shark Tank, where he was offered $35,000 for a full half of the business from Kevin Read More

According to an Ink from Chase and NAWBO survey, 54% of women said they found work-life balance challenging. Darla Beggs, the national president of NAWBO, wants women business owners to stop trying to achieve perfection. Instead, they should feel comfortable making personal choices about the indivi Read More