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We like to think that the Small Business Influencer Awards are unique, thanks to our tremendous commitment to acknowledging those unsung heroes that make the small biz engine tick. Here are 7 reasons we think the Influencer Awards stand for integrity, and why you should nominate people for this not Read More

They may be the kindest, most-helpful, friendliest people you’d ever meet in real life, but online seem aloof, unfriendly, and difficult to deal with. A lot of it boils down to perception. Luckily, perception is something that can be changed. See if you are guilty of any of these three off-putting Read More

Online marketing isn’t about creating a single standard campaign, getting ads on a few websites, and calling it a day. The process and strategies for successful online efforts have become incredibly sophisticated, especially with the growing demand for mobile options. Read More

A recent study shows something marketers and business owners have believed all along. Nostalgia is not only persuasive in a marketing message, it actually makes customers willing to spend more. Read More

Charles Town, W. Va. didn’t have much of an online presence before Van Applegate showed up. Now the town and all of its local merchants have found a way to truly benefit from technology, promoting their town online. Read More

With companies focusing so much on platforms like Twitter, Facebook, and LinkedIn for marketing, customer service, sales, and even human resources, having social media skills is becoming a requirement for staff. Today, employees are expected to be more multi-faceted and have a wide range of skills. Read More

Although most might not freely admit it, all entrepreneurs—even the most seasoned ones—make mistakes throughout their careers. It’s something that every founder and business leader has to deal with at one point or another. If you’re thinking about diving into the world of entrepreneurship by start Read More

If your company is a B-to-B company and you are not fully leveraging LinkedIn, your company is not growing as quickly as it could. You may also be losing business. Let me explain why I think this is the case. Read More

You might have a decent flow of people visiting your site, but if they’re not converting to sales, it’s time to look at the reasons why. Start by examining your bounce rate. Read More

Think you don’t need a video content marketing plan now? Think again. The recent development of Google buying livestreaming service Twitch for $1 billion is a red flag that video marketing is going to explode. So knowing that - Google and Twitch – what does it really mean for marketers? Let’s explo Read More