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Creating copy that appeals to multiple consumer personas is not only easier than you think, it also can boost conversions. Read More

HubSpot’s Dan Zarrella analyzed over 482,000 randomly selected tweets, and found tweets with Twitter-hosted images were much more likely to be retweeted. Read More

Bigger is better on Facebook. EdgeRank has confirmed that larger Facebook link images get more clicks and engagement than their smaller predecessors. Read More

Bing recently announced pins will be included in image search results. Here are three steps brands can take to make their Pinterest pins Bing-worthy. Read More

The recent announcement that LinkedIn will be opening up its doors to younger high school students has raised some questions, namely for universities. Schools that were previously only targeting older students and alumni are now given the shot to appeal to a younger crowd. This can mean taking a ma Read More

Losing a customer or failing to meet his or her expectations can be scary. It’s important to remember, though, that you haven’t lost them yet. Research has shown that if you resolve a complaint in the customer’s favor they will do business with you again 70% of the time. The trick is reaching out a Read More

When you’re searching for a deck on practical social media marketing tips, the last thing you want is an ill-informed or blatantly promotional presentation. In fact, that’s something that most B2Bers agree on. The CMO Council recently dove into the world of B2B content marketing to determine the mo Read More

With its interesting new content strategy and promotion strategy, LinkedIn remains an excellent way for employers, employees and B2Bs to connect. Unfortunately, for many people it remains a profile they only update when switching or searching for jobs or employees. This can result in a lot of incom Read More

Instagram has had quite an impact on the retail web. Unfortunately, since it’s still a relatively new network for brands to utilize, a lot of best practices are just discovered through trial and error. Our friends at Nitrogram, though, recently released an extensive white paper dealing with the ins Read More

Salesforce Marketing Cloud recently compiled a report focused on the most and least effective advertising options that Facebook offers marketers. The report itself measured ad spend made via Social.com across more than one million different Facebook ads placed and over 114 billion impressions. It’s Read More