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With social media becoming a regular part of even more people’s lives, we’ve seen more and more consumers take to brand social accounts to vent their frustrations and resolve problems. In fact, many larger companies have created customer service-specific Twitter accounts, and have begun stationing Read More

We recently discussed how you can tap one of your most reasonable resources (your super fans) and use them to help advocate your brand. If you’ve found and identified some of your brand’s biggest supporters, it might be time to reward them for their efforts. But how can you recognize them for their Read More

A few weeks ago we featured three brands that were taking the challenge of Vine and creating fun, interesting, and brand-centric videos. Now that more brands have found their footing with the mini-vid network, we thought we would go searching for more brands that are using the space creatively and Read More

Social networks are undeniably a big part of our lives, but what is shared on them can cause problems for brands and employees alike. Do you have a policy regarding your employees or coworkers’ social media use and what they can and can’t mention? On one hand, having employees well acquainted with Read More

It can be tough to stay focused on one project, especially if you’re a dedicated multi-tasker like me. Unfortunately, multi-tasking can cause us to lose focus, become less efficient and even lead to mistakes that are difficult to overlook. If your workflow strategy could use a little nudge in the r Read More

Boasting much higher open rates than other forms of digital marketing, a whopping 98% of all SMS messages (and MMS messages) are opened. But getting people to open and read your texts doesn’t always guarantee that they will act on them. So, what can you do to boost your chances of a successful conv Read More

Social data offers brands a wealth of information. From fans’ ages to interests to education, using this social data to learn about who your customer is (and how he/she responds to your content) can help you make better, more-informed social decisions. If you don’t have a great social media monitor Read More