BizSugar.com › Customer Service › 3 Ways to Use Social Media to Improve a Brand’s Customer Service

With social media becoming a regular part of even more people’s lives, we’ve seen more and more consumers take to brand social accounts to vent their frustrations and resolve problems. In fact, many larger companies have created customer service-specific Twitter accounts, and have begun stationing customer service reps to respond to social complaints. This trend doesn’t just apply to larger business, though. Research by Sage found that 11% of small businesses are using social to improve their customer service. If you think your customer service workflow could use a little help, here’s how you can use social to make some improvement