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Starting your own business is like having children, you may think you know what it’s like, but you really have no idea what it’s like until you actually do it. The excitement and energy you feel as you get closer to making the leap is incredible, you’re like a kid on Christmas Eve, nothing but pos Read More

There are thousands of books and hundreds of services available when it comes to understanding the mind of your customer and the reasons that they left you.

But in the end, do you really know why they left? Read More

Whether it’s offline or online, finding places other than your store front to sell your goods can have a tremendous impact on your business. No longer do you have to try to figure out how to get people into your store, you bring the store to them. Read More

If you’re a business owner, you may have heard that blogging is a fantastic and cheap way to drive customers to your website, to turn yourself into a thought leader in your industry and to actively engage with your customers. All of this is true, if you do it right. Read More

One of the biggest challenges new business owners face is how to market their business without going broke. luckily there are lots of free and low-cost ways to get your name out into the community without spending thousands of dollars on newspaper ads, despite what the newspaper rep tells you. Read More

How many times have you purchased a newspaper ad or direct mailer and saw little, if any results?

If you’re like many small business owner, the answer is “too many times”. So what’s going on here, is traditional advertising dead? Do you need to dump offline advertising and concentrate on your Read More

Here are the 10 mobile apps that allow me to be super productive when I’m out of the office. All of them are free, with some having paid options for additional features. They also work on both Android and iOS. Read More

Are you using video as a marketing tool for your business? If not, you may be missing the virtual marketing boat.

Video as a marketing tool is nothing new. What is new is the explosion of the way people view and create videos online. Read More

The rise in reliance on web services and mobile devices has also increased the number of security threats small businesses face. In fact, Symantec estimates put the average cost of cyber attacks at a whopping $188,242 dollars, with nearly 2/3 of targeted companies closing their doors within 6 month Read More

Are you including visuals along with your blog posts and other marketing collateral?

If you’re not, you may be boring your visitors to death, or at least enough to make them leave without finishing what they started. Read More