Whilst some brands have a dedicated and well-oiled machine to engage with fans, there is still vast opportunity to achieve more. Although 90% of online adults use social media, on any given week the average Facebook user will spend just 0.5% of their time interacting with brands that they follow.
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CtaylorVL submitted the following stories to BizSugar
Brands need to engage more with their customers
Posted by ctaylorVL under Public RelationsFrom http://conversation.cipr.co.uk 4062 days ago
Made Hot by: LimeWood on March 26, 2013 3:33 am
Beginner's guide to social media optimisation
Posted by ctaylorVL under Social MediaFrom http://www.redrocketmedia.co.uk 4063 days ago
Learn how social media optimisation offers user value & SEO value to your site, increasing your chances of hits/referrals/conversions from your social channels.
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How Sesame Street reached 1 billion YouTube views
Posted by ctaylorVL under Success StoriesFrom http://ragan.com 4068 days ago
Made Hot by: deanuk on March 17, 2013 5:44 pm
Do you want your brand to go viral? Take a cue from Big Bird and the gang: Educate, balance serious and light-hearted content, and know what's important to your viewers.
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'Unsubscribe' doesn't spell the end for marketers
Posted by ctaylorVL under Direct MarketingFrom http://www.brothermailer.co.uk 4069 days ago
Made Hot by: LadySophy on March 19, 2013 2:20 pm
Just because a customer decides to opt-out of receiving email updates from a company, doesn't mean they can't still contribute towards the campaign's success.
So says email marketing expert Lisa Wiese, who believes parting shots delivered by freshly 'opted-out' users can help brands pi Read More
So says email marketing expert Lisa Wiese, who believes parting shots delivered by freshly 'opted-out' users can help brands pi Read More
Personalised content can boost success, writer suggests
Posted by ctaylorVL under Direct MarketingFrom http://www.brothermailer.co.uk 4076 days ago
Brands could boost the success of their marketing campaigns by publishing personalised content via all channels, writer Brianne Carlon suggested.
"We already know that leads who are nurtured with relevant information produce a 20 per cent increase in sales opportunities versus non-nurt Read More
"We already know that leads who are nurtured with relevant information produce a 20 per cent increase in sales opportunities versus non-nurt Read More
Five things Scrabble and content marketing have in common
Posted by ctaylorVL under Online MarketingFrom http://blogs.imediaconnection.com 4078 days ago
It’s probably no surprise to hear that content marketing and Scrabble aren't so dissimilar. To a certain extent, achieving great success in either requires a little bit of luck. Plus, they both require a pro-active attitude, a head for words and the courage to go where no-one has gone before.
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Content Q&A: ‘Why do I need content?’ and other commonly-asked questions
Posted by ctaylorVL under Online MarketingFrom http://www.b2bmarketing.net 4089 days ago
Content marketing is one of those things that most brands around the world know they need to invest in. Some are still struggling to see the point though.
So here are answers to four of the most common queries I receive each week... Read More
So here are answers to four of the most common queries I receive each week... Read More
Content: It's at the heart of digital marketing [ Valentine's Day infographic]
Posted by ctaylorVL under Online MarketingFrom http://wallblog.co.uk 4096 days ago
This Valentine’s Day, divert your devoted stares and whimsical declarations of love away from your other half. Instead, turn your attention to what’s at the heart of all your digital marketing strategies – content.
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Email still has advantages over social media, say experts
Posted by ctaylorVL under Direct MarketingFrom http://www.brothermailer.co.uk 4097 days ago
Social media marketing may be getting more popular but how many people actually take in the information in front of them? One expert has claimed emails will long remain the most authoritative form of digital communication actually worth reading.
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Does controversial content have a place in your marketing strategy?
Posted by ctaylorVL under Online MarketingFrom http://blogs.imediaconnection.com 4097 days ago
Made Hot by: marketingvalue on February 15, 2013 6:30 pm
This morning, Keira Knightley's "sexually suggestive" Chanel advert was banned by the Advertising Standards Authority. In it, the actress is seen in a partial state of undress and whispers seductively to a photographer. So the question is this: is there a place for controversy in content marketing?
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