BizSugar.com › Direct Marketing › 'Unsubscribe' doesn't spell the end for marketers

Just because a customer decides to opt-out of receiving email updates from a company, doesn't mean they can't still contribute towards the campaign's success.

This is according to email marketing expert Lisa Wiese, who believes parting shots delivered by freshly 'opted-out' users can help brands pinpoint where they're going wrong.