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No matter how skillfully you announce bad news, it's likely to cause anxiety, a temporary drop in productivity, and prompt some of your valued employees to look for work elsewhere. How can you deliver bad news in a way that minimizes the damage? Read More

It used to be that business owners often struggled to afford advertising for their products or services. Google AdWords has changed that by offering an inexpensive way to spread the word. But if you don't do some careful planning, you can easily find yourself spending thousands of dollars with little to show for it. Read More

When thinking about the technology tools you need to launch, measure, and optimize your social media marketing and online customer engagement programs, it helps to organize your efforts into categories. There are hundreds of tools out there, but here are some of the more popular and effective ones that can be put to work for you. Read More

Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand building buzz that's garnered by customers spreading the good word to prospects is worth its weight in gold. Here are five way to get your customers talking about you and your organization. Read More

If there is one thing that I hear over and over from entrepreneurs, it is that they are struggling to scale their businesses. They say that they have become a slave to their own company, and are struggling to break free. Here are 28 tips on how to stop working in the business and start working on the business. Read More

There is a wealth of information available online, composed by people who have generally learned the hard way and have come up with tips to help you shorten the learning curve. Many of these resources are available at no charge and we have put together a list of suggestions for you to consider. Read More

Below are 15 of the most common mistakes that e-commerce sites make, as well as advice on how to avoid or fix them. Take the advice under consideration before embarking on a new e-commerce project or when thinking over your current ecommerce site, and make efforts to follow the recommendations outlined here. Read More

What usually ends up happening though is that most people save the product sourcing problem for last because it requires human interaction and an active effort to develop business relationships. Read More

Here are 10 trends for marketers for 2010 that will have direct consequences to the success - or failure — of next year's branding and marketing efforts. Read More

Stuck in an unproductive cycle? Here are 16 ways to get the cerebral juices flowing again. Read More