For many small businesses, the fall season is critical for driving demand among customers for the holiday season. This means special attention to the marketing strategy is needed to ensure minimal stress and maximum visibility and sales.
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Kriti submitted the following stories to BizSugar
Fall Season Marketing to Influence Holiday Sales
Posted by Kriti under MarketingFrom http://blog.affinityexpress.com 3868 days ago
Designing Emails that Customers Love to Open
Posted by Kriti under MarketingFrom http://blog.affinityexpress.com 3876 days ago
The longer people have been on e-mail lists, the less likely they are to open the e-mails they receive from you, mainly due to boredom. That’s why you need to bring in fresh designs, provoke different thoughts and perspectives, and try new approaches to keep interest levels high. But is that an eas
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Programmatic Advertising Adds Value to B2B Marketing
Posted by Kriti under Online MarketingFrom http://blog.affinityexpress.com 3889 days ago
The goal of business-to-business (B2B) advertisers is to run targeted marketing campaigns that help them reach decision makers at a minimum cost to convert. Programmatic advertising is an automated way of buying and selling digital ads by defining parameters such as price and network reach through
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How Newspapers Can Monetize Data
Posted by Kriti under AdvertisingFrom http://blog.affinityexpress.com 3897 days ago
“In god we trust, all others must bring data.” This quote by W. Edwards Deming sums up the focus information businesses will need in the future. Newspapers collect large volumes of data during long relationships with readers. These relationships are their biggest assets and can become their biggest
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Add Humor to Marketing to Make it More Effective
Posted by Kriti under MarketingFrom http://blog.affinityexpress.com 3903 days ago
Most sales pros know it is easier to sell to customers when they have established a good rapport. And there’s no better way to break the ice than to make people smile or laugh. They let down their guard and become much more open. humor (pic final)This not only works in sales, but in marketing as we
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Important Metrics for Mobile App Analytics
Posted by Kriti under MarketingFrom http://blog.affinityexpress.com 3912 days ago
Made Hot by: NanoTechnologyMedia on August 15, 2013 11:41 pm
Brands are investing more on mobile to reach their customers, especially younger demographics but this is a different world than the web, requiring different methodology and metrics. Mobile offers targeted reach, but it is essential to track performance and optimize campaigns for the best returns.
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Retail Success Strategy: Ecommerce Enabled Brick and Mortar
Posted by Kriti under SalesFrom http://blog.affinityexpress.com 3918 days ago
The lines are blurring between virtual stores and brick and mortar retailers as more e-tailers transition to the physical world to give customers the ability to touch, taste and try before actually buying goods. At the same time, many physical stores are expanding their reach and offering another
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7 Tips to Increase Profitability by Retaining Customers
Posted by Kriti under MarketingFrom http://blog.affinityexpress.com 3925 days ago
As numerous studies show that it takes more money to acquire a new customer than it does to retain a current client, customer retention becomes vital for the success and sustenance of any business. Here are seven tips for small businesses to identify, engage and retain valuable customers.
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Customize Social Media Profiles to Win Social Fans
Posted by Kriti under Online MarketingFrom http://blog.affinityexpress.com 3932 days ago
Businesses build and customize their social media profiles to stand out and attract “key decision makers” and “influencers”. Here are some examples how you can keep your social media profile fresh, leverage the latest platform designs and support larger brand objectives.
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Back-to-School Marketing Trends and Tips
Posted by Kriti under Online MarketingFrom http://blog.affinityexpress.com 3939 days ago
When July rolls around, advertisers both large and small start preparing for the second biggest shopping period of the year. As parents gather their ever-expanding shopping lists and kids look forward to updating their wardrobes for the approaching session, this is a perfect opportunity for markete
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