BizSugar.com › Online Marketing › Programmatic Advertising Adds Value to B2B Marketing

The goal of business-to-business (B2B) advertisers is to run targeted marketing campaigns that help them reach decision makers at a minimum cost to convert. Programmatic advertising is an automated way of buying and selling digital ads by defining parameters such as price and network reach through real-time bidding (RTB). It enables businesses market effectively on different channels. Customer interactions are integrated into a single dashboard to develop the best engagement strategy. This increases advertising effectiveness by assigning a value to every impression and showing ads only to interested prospects with a high likelihood of conversion.