BizSugar.com › Sales › Retail Success Strategy: Ecommerce Enabled Brick and Mortar

The lines are blurring between virtual stores and brick and mortar ‪retailers‬ as more e-tailers transition to the physical world to give customers the ability to touch, taste and try before actually buying goods. At the same time, many physical stores are expanding their reach and offering another channel to shoppers by selling products online. How can retailers make the 3 channels i.e. in store, ‪online‬ and mobile work for them?