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Cloud analytics provide an ideal solution to get your big data initiatives up and running quickly and inexpensively. These solutions address end-to-end analytics lifecycle needs on a pay-as-you-go basis. We share examples to help you move forward with big data innovation projects in your organizat Read More

While Social Media Engagement involves active participation in social communities to shape the dialogue and to utilize it as a customer service channel, Social Media Analytics is all about analyzing data available through social channels to improve business. We share a few examples to spur your own Read More

As medical professionals, hospitals and related healthcare organizations face challenges to reduce costs, provide coordinated patient care and deliver effective patient outcomes; Big Data initiatives can transform this industry to make it more and be readily available at the right time, saving mil Read More

Traditional approach to analytics is neither feasible nor desirable! A more flexible and agile approach is absolutely required to deliver on analytical innovations for large and growing enterprises. Cloud Analytics is the key that can unlock the treasure trove of data for businesses of different si Read More

A pipeline full of hot leads is the only indicator of an active and successful B2B business. Businesses need to attract potential clients by creating and sharing content that interests them and then follow up with those who engage with it – an approach popularly known as content marketing. Read More

Content marketing has become one of the key marketing vehicles for brands in different sectors, with budgets ranging from zero to many millions! This revolution and realization has come into effect when businesses saw that connecting with customers is the key to scale new heights. Read More

The start of  a new year can be a very interesting and important time for your business blog. Since the holidays have some of the highest online activity, it is a great opportunity for you to connect with followers and customers. Here are some tips to write your new year blog posts. Read More

Books make fantastic gifts but it is tough to choose the right ones. To help you narrow the choice down for the marketers, customers, partners and vendors on your list or even for you, we share our 10 favorite marketing books. Read More

Regardless of your industry, this time of the year is all about engaging your audiences with holiday greetings that connect with them and spread the joy of the season. It's a great opportunity to show your brand's personality to customers. So, here are our favorite holiday ads of this season. Read More

Calls-to-action (CTAs) are the elements that you want your visitors to notice and click on in your business website and landing pages. To that end, we need to understand the psychology of visitors to effectively design and place CTA buttons. There are some universal facts that can guide you. Read More