The traditional roles of sales and marketing have evolved, as technology has shaped and influenced customer buying behavior. Marketing now does more, but that doesn’t mean the role of sales is now irrelevant.
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KEXINO submitted the following stories to BizSugar
Has Marketing Become The New Sales?
Posted by KEXINO under MarketingFrom https://kexino.com 2498 days ago
Made Hot by: BizWise on July 4, 2017 7:25 am
Marketing Strategy vs Marketing Tactics (Yes they're different)
Posted by KEXINO under MarketingFrom https://kexino.com 2526 days ago
Made Hot by: NolanGreen on June 6, 2017 11:59 am
The marketing industry has been upended over the past decade from marketing technology. The result is many businesses focus on tactics and forget about strategy – with disastrous results.
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The Business Strategy Of Offering Less
Posted by KEXINO under MarketingFrom https://kexino.com 2559 days ago
How many of us wake up and ask ourselves how we can offer LESS than our competition? Probably no one – yet that may be the most important question you can ask yourself about your business.
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Digital Disruption Is Different From Technology Adoption
Posted by KEXINO under MarketingFrom https://kexino.com 2610 days ago
Made Hot by: blogexpert on March 14, 2017 10:23 am
Meaningful digital disruption is not about society adopting new tools or technologies. It’s about society implementing new behaviors.
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Getting Attention Is Easy. Holding Attention Is Hard
Posted by KEXINO under MarketingFrom http://kexino.com 2659 days ago
Made Hot by: PMVirtual on January 24, 2017 11:26 am
Businesses of every size need to create exceptional, remarkable marketing experiences for their audiences if they are to have a chance of being remembered.
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Stop Listening To Bad Marketing Advice
Posted by KEXINO under MarketingFrom http://kexino.com 2693 days ago
Made Hot by: Webdev1 on December 20, 2016 11:51 pm
Most advice from so-called marketing gurus of them aren’t worth a tin of beans. That’s because most of them have little basis in reality and are merely regurgitations of everyone else’s marketing articles with the same hopeless and ineffective ideas.
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Connecting With A Proactive, Passionate, & Creative Consumer
Posted by KEXINO under MarketingFrom http://kexino.com 2741 days ago
Your brand communication isn’t just being hijacked. It’s being held to ransom by the perceived quality of your customer experience. The consumer has assumed the role of Judge, Jury – and Executioner.
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How Marketing Messages Becomes Brand Storytelling
Posted by KEXINO under MarketingFrom http://kexino.com 2771 days ago
Companies of all shapes and sizes must evolve from simple one-dimensional slogans or taglines, to multi-tiered, story-based communications.
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Small Business Marketing: You're Not The Expert
Posted by KEXINO under MarketingFrom http://kexino.com 2790 days ago
Many small businesses either fail to align their marketing with a business-related issue, or mis-diagnose the root cause of why their marketing isn’t working
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Your Market Isn't As Big As You Think It Is
Posted by KEXINO under MarketingFrom http://kexino.com 2818 days ago
Made Hot by: maestro68 on August 19, 2016 4:57 pm
The definition, scope, and size of a market can only be based upon current buyer understanding on what that market represents. If customers don’t understand what your product is, and how it compared to other products, the truth is that you’re in a new market.
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