Buyers are more interested about how your product or service addresses their problem, rather than how it works.
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KEXINO submitted the following stories to BizSugar
Features vs. Benefits: Not "How", But "What"
Posted by KEXINO under MarketingFrom http://kexino.com 4050 days ago
Which Page Is Your Website's Homepage?
Posted by KEXINO under MarketingFrom http://kexino.com 4060 days ago
You don’t get to decide on which page your visitors join your website. That control has been given over to the search engines. Google, and the rest, are effectively deciding which page on your website is the “homepage” for the visitor.
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Are Your Customers Bored Of You?
Posted by KEXINO under MarketingFrom http://kexino.com 4074 days ago
Are your customers still the same eager advocates for your business that they were, or do they think that you're heading down the road to irrelevance?
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The Inevitable Convergence of Media With Marketing
Posted by KEXINO under MarketingFrom http://kexino.com 4084 days ago
The distinction between what’s media and what’s marketing is eroding. The inevitable result is a convergence and integration of the two – even if the business models required to support such evolution haven’t emerged in the same way.
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Sales Lead Nurturing: Keeping Prospects On The Boil
Posted by KEXINO under SalesFrom http://kexino.com 4090 days ago
Lead nurturing is the process of building relationships, reputation and trust with sales prospects in ways that are consistent, timely and relevant.
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Social Media #FAIL: You're Spreading Yourself Too Thinly
Posted by KEXINO under Social MediaFrom http://kexino.com 4098 days ago
Made Hot by: techmedia on February 14, 2013 1:29 pm
If your brand has multiple social-media presences but lacks a content strategy to populate these social spaces, you’re probably spreading yourself too thinly on what’s achievable for your brand in social media.
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Why Your Company Website Isn't Working
Posted by KEXINO under MarketingFrom http://kexino.com 4103 days ago
Is your company website working for you, or against you? Simplify and optimize content and design to increase traffic and lead generation opportunities.
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Your Social Media Efforts Probably Beat Many Top Brands
Posted by KEXINO under Social MediaFrom http://kexino.com 4124 days ago
Made Hot by: consultpage on January 18, 2013 5:24 am
The companies that get social media right aren’t necessary the ones who’ve been doing it the longest, or the ones with the largest resources, or the deepest pockets, as this recently-published research shows.
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A Company Blog: Your Top Marketing Priority For 2013
Posted by KEXINO under MarketingFrom http://kexino.com 4144 days ago
The single biggest marketing tactic a business can apply is creating a company blog. So why are there still so many companies without one?
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Why Customer Complaints Are A Good Thing
Posted by KEXINO under MarketingFrom http://kexino.com 4154 days ago
Made Hot by: problogger78 on December 21, 2012 6:27 pm
Every business attracts its share of complaints. As customers increasingly go online to voice experiences with your brand, how are you responding?
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