A demo is there as real-world proof of what the salesperson has been saying up until now. It should make the prospect feel as though the quicker they buy your product/service, the quicker their pains will disappear.
It's not a way for salespeople to get out of their role in the identification
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KEXINO submitted the following stories to BizSugar
Why Your Demos Are Losing You Sales
Posted by KEXINO under Products and ServicesFrom http://kexino.com 3827 days ago
The King's New Clothes, Or Today's Business Narrative?
Posted by KEXINO under MarketingFrom http://kexino.com 3839 days ago
People buy stories. They buy experiences, feelings and emotions. They buy from companies and individuals that they feel have similar positions, thoughts and ideals to their own.
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Following The Herd Leads To The Slaughterhouse
Posted by KEXINO under MarketingFrom http://kexino.com 3876 days ago
I'm fed up with so-called “thought leaders” who go from conference to conference spouting so-called "wisdom" but being dead-wrong, yet everyone is so terrified of being thought odd or old-fashioned that they refuse to speak up.
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Business Innovation Isn't (Just) About Customer Benefit
Posted by KEXINO under MarketingFrom http://kexino.com 3946 days ago
Made Hot by: Evan Collins on July 21, 2013 7:15 pm
Innovation in business has less to do with economic swings and more with the strength of a company’s passion, taking care to avoid knee-jerk reactionary rhetoric and disjointed activities along the way.
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Why Marketing Automation Isn't Improving Your Marketing
Posted by KEXINO under MarketingFrom http://kexino.com 3974 days ago
Made Hot by: businessgross on June 22, 2013 9:26 am
There are many marketing automation products available to help reduce the inertia and increase productivity. But using them means one less excuse as to why your marketing’s not working.
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Why Are You Extending Your Brand?
Posted by KEXINO under MarketingFrom http://kexino.com 3980 days ago
Made Hot by: Amazigamer on June 15, 2013 7:10 pm
Before extending your brand, ask yourself why you’re doing it. Is it because it’s the right thing to do? Or is it simply because you can?
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The Changing Face of Marketing: An Internet Trends Report
Posted by KEXINO under MarketingFrom http://kexino.com 3988 days ago
Made Hot by: problogger78 on June 5, 2013 8:25 pm
Mary Meeker's internet trends report highlights the importance of visually-rich, mobile optimized content as part of a company's inbound marketing plan.
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Marketing Today: Doing It Your Way
Posted by KEXINO under MarketingFrom http://kexino.com 4002 days ago
Made Hot by: fundpr on May 24, 2013 9:34 am
“Choice” is about having a preference of one thing over another. If you’re appearing to be the same company as your competition, then you’re throwing away all that makes your business the unique organization that it is.
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Your Customer Is Evolving. Are You Evolving With Them?
Posted by KEXINO under MarketingFrom http://kexino.com 4016 days ago
Today’s new customer experiences are becoming ever more concerted and connected every day. The result, through sheer weight of numbers if nothing else, is that this breed of "always-on", empowered consumer is out-gunning and out-marketing even the largest corporations.
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When Business Branding Takes Care Of Itself
Posted by KEXINO under MarketingFrom http://kexino.com 4025 days ago
Made Hot by: SimplySmallBiz on April 28, 2013 5:05 am
A business doesn’t become successful because of getting its brand in shape. Get your basic business values in place first, and your branding will take care of itself.
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