Has Marketing Become The New Sales?

Posted by KEXINO under Marketing
From https://kexino.com 2483 days ago
Made Hot by: BizWise on July 4, 2017 7:25 am

The traditional roles of sales and marketing have evolved, as technology has shaped and influenced customer buying behavior. Marketing now does more, but that doesn’t mean the role of sales is now irrelevant.

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Comments

Written by lyceum
2480 days ago

You are right! ;) I got a flash-back from my time as a purchaser, and remember my struggles with the sales guys, marketing wizards, and eco.fin. staff, about the importance of purchasing... ;)

Thanks for the link. I will check it out.

Have you read the book, One, by Stefan Engeseth?

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Written by lyceum
2480 days ago

How about putting together the whole supply chain with the sales and marketing departments?

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Written by KEXINO
2480 days ago

Martin: the supply chain is *already* part of sales/marketing - it's just that many (most?) businesses haven't realized it yet! :-)

See https://kexino.com/marketing/presenting-unified-customer-experience/

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