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Creativity is the key to keeping a small business flourishing in tight economic times, getting the word out in places frequented by your prospects. This can be done through proactive, strategic marketing and public relations which are big on results and low on cost. Read More

What makes you deep down, giggling, joyful and excited to be alive kind of happy? Take a minute and think about the last time you felt that way? What were you doing? How did you feel? Your whole body probably felt energized, your mind fresh and ready to go, you had a huge smile on your face! Read More

Franchising isn't always the easiest way to start a business. But now there are a growing number of opportunities that you can launch from the comfort of your home. Check out Rieva Lesonsky's post. Read More

Do you wish you could offer your employees a retirement plan to help you compete against bigger employers with hefty benefits packages? A Senate panel is planning to introduce new legislation to make it easier for small business owners to offer their employees retirement plans without busting their Read More

Small businesses are the spine of any economy. If a small business gives back to the local community, the local community will support it. Finally, the growth of a small business depends on the policy of give and take. To support the growth of small businesses, a group of small business supporters Read More

A digital tribe is a group of people who share similar interested and beliefs, but how do you know which tribe to marketing to? When defining a target market and creating a campaign, it should be noted that before you decide to market to a specific digital tribe, you should evaluate 4 important ele Read More

FIT, or feed-in tariff, is a worldwide, governmentally funded program that is designed to encourage the growth of renewable energy technologies such as wind energy, and is typically achieved by offering long-term contracts, 20 years in the case the Ontario FIT Program. Read More

By Caron Beesley. How do you describe your business to the world? What words sum up your brand identity and what you have to offer? Are you clearly explaining your business value? Getting your marketing, positioning, and brand statements right is an essential step to building your overall business Read More

So you have a Facebook page up and running and your Twitter following is growing. Now what do you do? How do you provide quality customer service? Read More