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I came across this great post on the YouMoz blog a few weeks ago and one line in particular really stuck with me, “…the interest in great content is to attract links, where as a lot of what Google is looking to eliminate are examples of where content is used to build links…” The author was talking Read More

As part of an SEO campaign it’s highly recommended to spend some time conducting a link audit. There are many tools (both free and paid) that will provide you with link data of your own site and of the sites of your competitors. It’s important to get an inside look at how the search engine spiders Read More

Recently I caught up with one of the true white hat natural link building visionaries Eric Ward. Eric Ward has been one of the best white hat link building practitioners, since before the SEO industry existed. Some of the best link building advice and strategies, I have ever learned has been from t Read More

Few business leaders see what actually happens as a customer moves from one interaction to another or from one face of a business to another.

Failure to align customer experience channels such as phone, chat, online, and in person can result in a two-faced business.

Do you know how your cust Read More

Are you following wage and hours laws when it comes to your small business’s employees? If you’re not sure, you’d better make sure. Wage and hour lawsuits are on the rise. LifeInc. recently reported that more wage and hour lawsuits were filed against employers in the first seven months of 2012 than Read More

An entrepreneur is literally “one who creates a new business.” The best new businesses are ones that have never been done before, so mastering creativity and recognizing creativity are key skills and mind-sets. But how does one recognize and nurture creativity in a person or team? Read More

Google has confirmed that there’s a hidden benefit to having authorship status: If a user returns to the search results after reading an author-tagged search result for a certain period of time, Google will add three additional links to similar articles from the same author below the originally cli Read More

The way to win a price war is to highlight all the benefits of your products and services that don’t pertain to price. When your competitors in business drastically reduce their prices, the obvious temptation will be to reduce the prices of your business services or commodities, too. However, this Read More

Overwhelmed by the prospect of creating infographics? Get the key driver of infographics creations and distribution success. Read More