BizSugar.com › Online Marketing › Don’t Make Bad Decisions with Link Data

As part of an SEO campaign it’s highly recommended to spend some time conducting a link audit. There are many tools (both free and paid) that will provide you with link data of your own site and of the sites of your competitors. It’s important to get an inside look at how the search engine spiders are viewing your website. The spiders crawl the web from link to link and inbound links are what convey trust. Of course, not all links are created equal. While you may have a significant number of inbound links, they might not all be valuable.