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Just as we celebrate Earth Day by setting up processes to preserve our natural resources – recycling and reusing products like paper, glass and plastic – content marketers must consider how to conserve their scarce resources, namely content, budget and employee time. Similar to being green, content Read More
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Google Authorship will become the key to any content marketing strategy. This post shows you how to set it up on your Wordpress blog. Read More
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This is just a quick post to show you one small way you can boost your blog conversions. I’ve noticed a lot of blogs have a ‘recent posts’ plugin in their sidebar. Others have worked out that it’s the top posts that are more likely to engage people and they know that people realise that the blog ho Read More
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Long range planning is more critical in selecting your company name, colors, logo and business type than even your first product. Products, marketing strategy and target customer will change as the company evolves. The company branding name, image and reputation remain key to public perception. Read More
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Proposals are the last documents many small business owners send to close a sale. These seven pieces of a proposal make it easier to win more business and manage expectations. Get paid faster and go from selling to serving your customers right away! Read More
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Few first time entrepreneurs raise money from outsiders to launch their companies. In the vast majority of cases, they have to create their own startup and working capital. Discover how it's down. Read More
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Affiliate marketing is a fundamental part of how the internet works today. It’s one of the easiest ways for content creators of all stripes to make money from our work. But it’s hard to do affiliate marketing well. Read More
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The Twitter Ads API is a new tool that will give marketers the ability to leverage various third-party services to improve the creation, management, and measurement of their advertising campaigns. Read More
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Guest blogger Francis Santos walks us through some of the recent developments in Twitter's Ad API and how partners like Adobe, Salesforce and HootSuite are creating easier and more efficient ways for businesses to manage Twitter ad campaigns. Read More
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The single most important factor in successfully switching from full-time employment to a home based entrepreneur is not starving to death. After that comes staying warm and dry, and truthfully, becoming financially secure.

But during the transition you will be faced with hurdles and priorities Read More
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