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The celebrations market generates more than $38 billion dollars making party hosts a key target among marketers. But what constitutes a party host? Here we will take a look at party host demographics, relevant trends, strategies to reach them and what role the guests play in the celebrations market Read More

Communication is everything in the digital age. And the applications that support this process, are important. today. Cloze, is one of these applications, supporting an integrated inbox for e-mail and social networks. Read More

One great feature of WordPress is it’s use of taxonomies. Taxonomies means to group things together. In WordPress, this is primarily done through the use of Categories and Tags. Read More

The way women shop is changing, with brick-and-mortar stores no longer the focus, reports the second annual SheSpeaks/Lippe Taylor Women’s Buying Behavior Index. The study polled some 2,152 women in the past two months about their buying habits and future purchasing plans.
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Someecards seem to be everywhere on the web—yet there’s a good chance your use of them violates the site’s TOS. Here’s how to stay out of trouble. Read More

Most of the information you find online regarding negative publicity is how you should respond to it if it is directed towards you. What do you do, however, if it is directed towards a competitor? Everything is a response, now, even a non-response. What do you do when a competitor has a stumble in Read More

Okay, you know how to search….but do you?

What I mean by that is, sure anyone can simply type in say “Hamilton SEO companies” and get a web results page….but did you do that because that’s all you know how to do or because it was the simplest string to use or perhaps as we suspect, that’s “all” Read More

Let’s face it – traditional outbound, or “Push” marketing tactics (TV, Radio, Outdoor, and Print ads; Direct Mail; Telemarketing) are pricey for franchises, and more importantly these old-fashioned approaches of attracting customers are steadily becoming less effective. Read More

Sarah, who is celebrating her five-year anniversary at BuyerZone, is no stranger to About Leads. Last year, she schooled us all on how to have a proper conversion test strategy. In this post, however, she'll be dropping some knowledge on the B2B industry.

In recent years, the B2B industry has un Read More