The cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions?

In light of Facebook’s new policy that allows for cover photos to include calls-to-action (CTAs), I analyzed a few dozen cover photos and came up with 5 Read More
We working moms should be proud of our efforts. In a recent research study, working moms – those who have children under the age of 18 - are either the sole or primary source of income in 40% of households.

So Why This Trend in Working Moms as the New Breadwinners? Read More
Be prepared when pitching your startup company to a venture capitalist by anticipating the questions you will receive. Failure to have thoughtful and reasonable answers will decrease the likelihood of your company getting funded. Read More
No industry is immune to the security and access considerations surrounding a cloud computing model. Particular those lawyers involved in e-discovery (all of them) have recognizing the potential benefits – and tradeoffs – of the model. This reality was clearly revealed at the ILTA (International Read More
Apps are appliances made for devices based on android OS to expand the utility of the devices. As a manager for social media who is at all times on-the-run, you can be sure to depend on these important apps to stay engaged and connected with your social media. Read More
When you’re getting started with social media, burnout is a common problem. You get started, you’re posting things, but then you get tired, don’t see many results, and it just slips down your list of priorities. What’s the problem? You didn’t set goals.
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Cloud-based QuickBooks Online by Intuit helps small business owners to get new clients and meet customers' needs - anytime, anywhere. Read More
Many see content marketing as just that—: marketing. But smart marketers know that what they're delivering is a great story—, so long as it's a true story, even if it's not perfect... Read More
Any entrepreneur with a vision can postulate a new business, but it takes a collaboration of many people to make it a success. Today the complexity of forces required for success include multi-disciplinary skills, competencies, and experiences in which the whole is greater than the sum of the parts Read More
We all know about the 80/20 rule by now. In short, 20 percent of our hard work gives us 80 percent of our results. Marketo seeks to help you know what 20 percent is working best for your business and then helps your business optimize and automate these processes and channels. Marketo’s marketing a Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!