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Despite what their name implies, non-profit organizations often focus the vast majority of their time and energy on securing funds. Whether your non-profit organization aims to save the desert tortoise or to preserve the Great Plains, its success depends on donations from donors both great and smal Read More

Every business website, no matter the industry or how big or small the company is, should be investing in SEO in some way, shape, or form. Think about the user behavior of your target audience. If they aren’t already using your services, how are they going to find out about you? Read More

The foundation of any SEO campaign is your keyword research. The keywords you decide to incorporate into your SEO (both onsite, offsite, and with your content marketing) will determine what kind of search your website will rank for in the SERPs, thereby determining what kind of searcher finds ... Read More

In a match of SEO versus PPC, which one would win? Does it make a difference whether the results are organic or paid? Many studies say yes. So, should a company pay for the results they want, or should they go purely organic SEO? Or both? Here are the Pros and Cons of both as well as great tools fo Read More

If you follow BuyerZone on Facebook, you heard last month that our Q2 MVP was Warren Prim. Warren was recognized for his killer skills in sales, in addition to celebrating his one year anniversary at BuyerZone.

We stole Warren away from his sales calls so we could pick his brain on how sales has Read More

In the universe of lean marketing tactics, best practice always includes a healthy mix of public relations efforts. But PR in the wrong hands can also be incredibly damaging. Here's a good example. Read More

Email marketing is a very powerful marketing mechanism for businesses who want to keep in constant contact with their potential customers and existing clients. Don't be afraid to use its power. Read More

It is estimated that 9 billion people will occupy the planet by 2050. Since our current means of food production do not produce nearly enough food for these additional two billion people, it's essential that we adapt our ways to more sustainable methods of food production. "We must embrace technolo Read More

While logos are certainly an important aspect of creating brand recognition, what happens when people already recognize your brand?

Below are our tips for creating a stellar logo to last for the long haul--and tips to go beyond it once your brand has national awareness.
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