BizSugar.com › Marketing › How Non-Profits Can Use CRM to Boost Donations

Despite what their name implies, non-profit organizations often focus the vast majority of their time and energy on securing funds. Whether your non-profit organization aims to save the desert tortoise or to preserve the Great Plains, its success depends on donations from donors both great and small. But you probably already knew that. What you might not know, however, is just how much a quality Customer Resource Management (CRM) system can help.