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Having a social media policy in place may not seem that important to you. But remember this; if you are participating in social networking spaces, then a social media policy can be the difference between PR disaster and viral counter-campaign.

Let me quickly explain. Read More

The shift to visual social media has been dramatic in recent years.

Social networks based on visual content have sprung up “faster than you can say Indiana Jones” (Notting Hill, 1999). There is Instagram, Flickr and Pinterest representing the image based social networks. And YouTube, Vimeo and V Read More

MailChimp is a great free tool for email marketing that I find useful for small business customers as well for my own activities.

If you are a small business owner and thinking about starting with email marketing - here is a quick checklist for sending out emails which I have created for you.
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No matter if you have a big or small shop, you should record you sales activities merged with your website performance data. This way you can predict patterns in sales, work on improving your website and customer experience and get valuable insight to work on developing everything from marketing, t Read More

No doubt Facebook is the World’s most popular social networking website. With a every passing day, Facebook is building its position more stronger with over 1 billion registered users. In mere a decade, Facebook went from being a dorm room project to the Fortune 500 company.
This Infographic explo Read More

Have you noticed a budding niche in your practice? This can be very exciting to help you find clients more easily. But, it can also cause a concern for business people who are unsure how to handle this transition in their practice or don’t feel ready to commit yet to a particular niche. Read More

Blogging is not for everybody, and here are the main reasons why. Blogging is hard work, and there is no easy money. Here is what writing a blog involves. Read More

Launching a business also means learning how to take a loan. But how do most small business owners take a loan? Here is how most loans look like. Read More

We love him! His mantra of ‘Screw it just do it’ is the best business advice one can follow. Sir Richard Branson is a self-made millionaire who has become an icon for startups world over. This interview with him gets us to know his thoughts on founding multimillion dollar empires! Read More