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This is a reprint of a book from Claude C. Hopkins with the name "Scientific Advertising", it tells the reader the most important things about advertising. Read More

Chevrolet UK's new family sedan is launched with style. Chevrolet builds a real-life replica of Chevrolet Orlando made out of 10,000 pots of Play-Doh. Read More

Facebook has enabled its users to tag their friends, liked business or brand fan pages, events or groups on comments through the use of “@Mention Feature”. With this latest expansion on comments, it helps users call the attention of their friends on a conversation and allow them to easily cite diff Read More

Ask Mavis - It's Wednesday and I'm back again with our weekly series. This is your opportunity to get your burning questions answered. Fire away, I won't bite! Read More

I never started networking to meeting and event planners thinking there were benefits. I just wanted to give back with my inspirational Derricknyms. Once I learned more about gift bags 3 things came to mind and they were networking opportunities, building relationship and tax exemptions. Read More

Start-ups…notorious little creatures for draining cash reserves, filling you with ambitions to raise capital and spend other peoples money.

The line can become very blurred between wants and needs, especially when you’re all fired up ready to take on the world, and its oh so easy to spend money Read More

Searching the web, I can find these worth mentioning directory blogs - others are dead, not updated recently, or simply undiscovered. Read More

In today's SmartBrief On Leadership, they asked, "How closely do you think you will follow your strategic plan this year?" The results were thought provoking. Is this happening in your small business too? Read More

The other day I went home and there was a door hanger on my door. Typically, we give door hangers a quick look and toss them. Why? Because most companies, typically small companies, don’t do a good job designing door hangers. Whether it’s because the offer isn’t enticing enough or the door hanger i Read More