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Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer Read More
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Google controls approximately 70% of all web searches, it is imperative for any business to get on Google. In addition to this, 89% of all clicks on Google occur on the first page, so even more important is getting listed on the first page of Google. Read More
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It can be hard to know or like all your customers equally. If you’re a middle-aged business owner, perhaps you’re just not enthusiastic about decoding the differences between Generation X, Generation Y, and the whole youth segment. Or if you have always sold only B2B, perhaps you don’t feel motivat Read More
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Groupon.com, one of the fastest growing companies on the Internet, emails its members daily offers to buy discounted deals in their residential areas. One recent deal, for example, offered members in New Jersey an opportunity to buy $40 worth of food at an Italian specialty store for $20. It’s a gr Read More
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Self-publishers have recognized that low-cost e-books have great appeal for the mass market and are leading Amazon's best seller list. Read More
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A recent post on one of Harvard Business Review’s blogs offers some unexpected news about sales training. Authors Matthew Dixon and Brent Adamson report that managers who coach their weakest salespeople usually don’t get much of a return on their investment. Surprisingly, managers who coach their m Read More
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I believe that true wealth in life is all about having the courage to be exactly who you are, every day. Nothing is quite as draining as trying to be someone you are not, whether professionally or personally. You can only wear a mask for so long before your inherent personality and gifts come scr Read More
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Managed services are actually a very large and mature IT industry, but it is not surprising that most people have never heard of it, and that even after having a direct encounter with it, still do not know it exists. Read More
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Bookkeeping is one of everyone’s most hated tasks, and yet it’s the number one reason many small businesses will fail in the first three years. One of the largest advantages of owning your own business is the tax break you receive; based upon expenses against the revenues you generate. Read More
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For a single day at the end of May 2011, Ireland will have the attention of the world thanks to a visit by US President Barack Obama. PocketNative has organized a Twitter event called #IRLday to coincide with the President''s visit Read More
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