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Last week, I met with a sales team I’d been coaching on a large opportunity. For the most part, they were doing everything right. They had focused on identifying all the critical business impact, change management, and related issues facing the customer. They had presented a business based solution Read More

http://small-business-partnership.com. John Mickel, owner of Dynamic Carpet Care shares insightful marketing ideas and tells viewers how he grows his family business. Read More

What does it mean to you when Google’s lead engineer on the Panda update says “Sites that put more individual care and work into their content” will reap the benefits of the new algorithm because "it's what all users prefer.”? Some thoughts>>> Read More

The home page of our website now assumes more responsibilities than ever. With the ability to continue to add more and more features in the sidebars and the top and bottom parts of our home page, we need to realize what must be there and what we can get rid of. Otherwise, you run the risk of having Read More

In today's post John Jantsch covers the idea behind the well known animal metaphor - food or foe? When approaching leads, it is important to approach them in a beneficial way as opposed to coming after people with an aggressive approach. Read More

Is your blog traffic going to last forever? You think so? Yes, it is important to build your traffic, build your blog. But, more important is the fact that you have to keep on doing it: you have to maintain your traffic, you have to keep the visitors coming. Read More

Yes, of course it is still a tweet, but it not an effective one. In fact, it is virtually (yes, pun intended) worthless. The first step to launching a social media marketing campaign is understanding when and how much to post. Read More

Some background first on this non-SEO oriented post would be apropos, eh! I’ve been a staunch supporter of the University of Waterloo’s Velocity experiment started back in 2009, and it’s a successful attempt to bring a new environmental approach to startups via an on campus dorm incubator. Go here Read More

Skype for business provides features for collaboration, some nice conveniences, and substantial cost savings. I take a look at what it offers, how you can use the service, and what other options are out there. Read More