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So much for local marketing through social media. Only 15% of the average local business’s fans are in the city where the business is located, reports Roost.com, a social-media advisory company.The finding came from Roost’s Local Scorecards, which analyze audience distributions and other marketing Read More
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Let me be clear, these people are very smart, experienced and dedicated to achieving their goals--each of which attacks some part of sales performance improvement. But I think part of my discomfort is rooted in how we solve complex problems. Read More
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Cendrine Marrouat: You are currently working on your first book. What is the topic? And when will it be released? Read More
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These are the main trends we´ve seen in the last month:

1) CRM, Project management, Helpdesk and Accounting are the categories getting more traction among SMBs.
2) More enquiries regarding data migration (from legacy systems) and data synchronization between applications (“cloud to ground” and Read More
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One of the toughest challenges of an entrepreneur in building a startup is the fact that there are so many things that you don’t know how to do, or don’t like to do. Things like raising money, building a business plan, or hiring and firing people. These aren’t fun, especially for a visionary. That’ Read More
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Not all keywords were created equal. Broad keywords (software, lawyer, insurance) usually have an incredibly high search volume. “Insurance,” for instance has over 30 million searches each month in the US alone! Because there is so much traffic associated with broad keywords, they are wildly compet Read More
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Link building can be broken down into two separate projects; off-site link building, which focuses on developing a variety of quality links from numerous sources, and on-site link building, which helps develop a flatter site structure and more user-friendly experience. Both are equally important in Read More
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Blogging for business and blogging for fun are two different things. This is an important concept that needs to be understood before developing an inbound marketing strategy that will include blogging. While a blog is a less formal way to market than say, a white paper, a business blogger needs to Read More
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Google AdSense, in my opinion is just like blogging, you need patience and take action for it to work for you. There are so many variables that you can do to maximize your results.. Do you know them all? Read More
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When we go to work everyday, we don certain attire to achieve a certain look as we become representatives of our company. Some companies have actual uniforms: McDonald’s, service departments within car dealerships, the US Post Office, and many, many more. Professional service firms, such as, accoun Read More
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