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Each week I consult with business owners who are just starting out with social media. In most cases they don’t have a Facebook business page, and almost none of them are using it to its full potential as a marketing tool. One key to success with Facebook is having a big audience of your target clie Read More

Confusion between clients and their SEO marketing team often occurs. Although most things should be handled in a service contract, not everyone reads the fine print. Here are some basic guidelines to help SEOs and their clients realize what they have a right to in their SEO campaign. Read More

Should I sell or should I succeed is a question we are asked more often than you would think. Here’s the answer. Read More

I've been tracking some discussions about old school approaches to engaging customers.  There are a number people talking about the power of handwritten thank Read More

I hear many executives and professionals in large corporations talking about their dream of jumping ship, and starting their own company. What they don’t realize is that the longer they wait, the more big-company habits they are acquiring, which will make their eventual decision harder and entrepre Read More

Over the last 12 months I have had a go at most of the WordPress SEO techniques floating around on the internet. I know that some methods didn't work even Read More

A breakdown of the benefits (and the problems with) some of the web's most popular tools for checking backlinks. Read More

Are you paying or otherwise compensating your clients when they give you referrals to new prospects? If so, you may be shooting yourself in the foot, new research from the Enterprise Council on Small Business (ECSB) shows.
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Discussing the recent changes to Google Places and how these could impact users and local businesses who have invested a lot of time and effort in their listings already. Read More