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An accounting system can be an extremely powerful tool for business owners. When structured with the specific needs of the business in mind, it has the power (through the magic of debits and credits) to convert data into a format that actually tells an interactive, completely personalized story a Read More

Is there another technology bubble in the making? This question has exercised the media and markets since the extraordinary post-IPO performance of LinkedIn, the social network for professionals. Social-sales aggregator Groupon has recently suggested that conventional valuation methods are obsolete Read More

SEM (search engine marketing) is the combination of both paid (PPC campaigns) and unpaid (SEO) online marketing activities. Research has shown that about 80% of clicks come from the organic results, which the search engines rank based on SEO factors. The other 20% of clicks comes from PPC ads along Read More

Online, your personal brand reputation may be your most valuable asset. The search engines are the first places people turn to when looking for information. Someone might be checking up on the weather in their area, someone might be looking for the cheapest airfare to Cancun and someone might be lo Read More

If we’ve learned anything from the success of YouTube it’s that people love to watch videos about just about anything. No matter what the content of the video is, it somehow seems more interesting or entertaining to watch a video about something rather than read about it. Marketers have realized th Read More

A quick look at the use of straplines and how these can vary depending on company reputation and the image they're trying to portray. Read More

An outline of Google’s new page speed service, how the service will affect website speed and the drawbacks linked to the page speed service. Read More

Local reviews alone will not affect your local search results, but you can expect a lack of reviews to break your local search rankings. What we mean is that you can’t go and gather hundreds of reviews and expect the results to skyrocket you in the SERPs, but they are absolutely essential as a part Read More

I am hoping BizSugar readers will like this post about drawing career lessons from a book about a girl with Asperger's. Read More