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Businesses need strong people skills to be able to find the right social media strategy. When your questions do not get the answers you need, your perspective is wrong. This is fundamental in cross-cultural communication. And this is why these 7 cross-cultural communication tips can help you to develop strong social media skills. Read More

Social Media offers many businesses and organizations a unique platform to promote their cause. But as we have seen with a bunch of campaigns recently some companies are choosing to abuse their twitter profile and social media presence with spammy twitter marketing campaigns. Read More

NING is a wonderful, easy-to-use, resource for creating your world for your audience to share, connect, participate, collaborate. Oh. Did I mention it's free? The post shares 5 reasons you should use it. Read More

Making Time for Social Marketing Read More

The future of e-commerce is "social commerce" as online shoppers, particularly younger generations, are heavily influenced by social media and Web 2.0 technologies, according to Hill & Knowlton's Future of Commerce report. The report, which surveyed 600 US adults, found social media is "Word of Mouth 2.0" for younger generations, with youths Read More

Sure, online social media and social networking are popular, but they don't mimic the way we naturally interact. Why use Facebook or Twitter to tell friends what you are doing at the moment, when you can directly show them what you are doing and where you are doing it? Read More

The landscape of today's job market is shifting, and the shift favors individuals who are savvy in social media. Read More

According to a recently released report by BabyCenter, moms of young children are increasingly using social media. Sixty three percent of the 25,000 women questioned reported being active on social networks, up from 11 percent in a similar study in 2006. Patch spoke with a few local moms to see if BabyCenter's results were accurate for the moms in Read More

It's quite a boon for a small business to have a great URL and a dynamic online presence. But what if you have a fabulous site that no one visits? If you're in that boat, you're missing out on potential sales and revenue for your business. So what's the best way to drive traffic to your site? Read More