The future of e-commerce is "social commerce" as online shoppers, particularly younger generations, are heavily influenced by social media and Web 2.0 technologies, according to Hill & Knowlton's Future of Commerce report.
The report, which surveyed 600 US adults, found social media is "Word of Mouth 2.0" for younger generations, with youths predominately influenced by social media channels.
Social media key driver of online retail
Posted by arthurbland under Social MediaFrom http://www.etailtoday.com.au 5391 days ago
Who Voted for this Story
Subscribe
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
Comments