The future of e-commerce is "social commerce" as online shoppers, particularly younger generations, are heavily influenced by social media and Web 2.0 technologies, according to Hill & Knowlton's Future of Commerce report.
The report, which surveyed 600 US adults, found social media is "Word of Mouth 2.0" for younger generations, with youths predominately influenced by social media channels.
Social media key driver of online retail
Posted by
arthurbland under Social Media
From http://www.etailtoday.com.au 1396 days ago
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