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The Gap, once famed for its funky TV commercials, is promoting its new line of denim wear not on television but on Web advertising and social media. The new ad campaign, titled “Born to Fit,” includes no TV commercials and places a greater emphasis on Web advertising and social media — Facebook, specifically — than any effort in the retailer's his Read More
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I've just read a really interesting article in PR News about how listening to and engaging in social conversations online is the key to customer relations success. I totally agree with the argument and am constantly telling my clients that tapping into potential and existing customers' 'thinking' is one of the most powerful pre-sales tools you can Read More
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The Socialnomics-Social Media Blog has compiled a comprehensive list of stats from all kinds of sources to prove that "Social Media Is Bigger Than You Think." Watch the video after the jump. Read More
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Business.com is doing a study of the business social media landscape. Take survey to include your business and get free report. Read More
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Think how successful business people got connections and built relationships in the 1940's, 1950's, the 1960's, the 1970's, etc. I'm talking WAY before we had Twitter, Facebook, YouTube, etc. etc. I'm talking way before computers. Hey, I'm talking even before Bill Gates was born!. To build success in business, you have to build quality rel Read More
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These four posts from the LinkedIn blog tagged "small business" provide some great insight into how to use LinkedIn for small business. From optimizing your profile to attract businesses from within and outside your region to helping small businesses reach global clients to changing the way small companies do business to general tips for small b Read More
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While the corporate world continues debating the business value of social networking tools such as Twitter or Facebook, their use within the corporate walls continues to proliferate, where they are now migrating from marketing to HR, particularly for employee recruiting. Read More
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With the increase in the number of people using social media to help increase their online presence some have said there will be less of a need for search engine optimization (SEO), but at the SES San Jose conference this week the assessment was that SEO is not dead. Read More
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The use of social media tools in the workplace can help businesses to collaborate more effectively with clients and their own staff members, a public relations expert has claimed. Read More
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I was recently asked by Duncan Alney from Firebelly Digital on a recent Hoosier PRSA blog post to detail how I balance client interaction with social interaction in the social media realm. Here is the question: “BTW Kyle - perhaps you should share with those that don't know - how you balance client and your own social media interactions. I kn Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!








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