BizSugar.com › Upcoming News › Marketing › Social Media › Page 1286

A few days ago a blog post from ZoomInfo hit my radar. It asks a simple question: Can Social Media Shorten the Sales Cycle?

Interesting question and my first reaction was, “sure.” However, this statistic got me thinking a little harder: “nearly 60% of b-to-b sales said that current sales cycles were longer than last year.”

How would I coach a B2B sales team that was faced with this trend in Read More

The survey included questions designed to help the researchers better understand respondents’ perceptions of and experiences with social media in support of their decision-making as CEO’s, Directors and Managers. This post summarizes the key elements of this survey and provides an insight into how extensive the role of social media networks have become in decision making especially Facebook, Twit Read More

As the world changes, so do the ways in which we should do business: it's a simple fact of life. One of the biggest opportunities for innovation-and necessitators of change-to hit the business community and society in general has been the internet; there are simply countless new ways to proceed that weren't available or viable before the advent of the web. Read More

Use Twitter to find Product Evangelists who are tweeting about your company, products and services. Give them what they need to help you market your business! Read More

Extending the length of that runway is an art form that requires startup founders to learn how to squeeze maximum value out of every dollar they spend. Social media is one important way that startups are saving money while still delivering value. Read More

Using foursquare for cause marketing is a great way for small businesses to collect donations for charity. Use foursquare for your next cause marketing program. Read More

Imagine doing something small and having it explode into something humongous in a few weeks later; is that even possible? Technically it is and this theory is called the butterfly effect. The metaphor refers to making a small difference in the initial state of a physical system which results in a significance difference at a later stage.
Read More

Paul Dunay is author of the marketing blog Buzz Marketing for Technology and Facebook Marketing for Dummies. He is sharing with us his tips for marketing your business on Facebook. Read More

In continuation with the series of tips and tricks on how to utilize social media platforms effectively, I would like to move on from StumbeUpon to Facebook. Do take note that the following tips are only a quick primer for folks who loves their information in bite sizes rather than a very lengthy one. This article will be heavily focused on Facebook Fan Pages for businesses or maybe even individu Read More