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When your business establishes a presence on Facebook, you make a commitment to be a good neighbor, a trusted Facebook friend. The emphasis is on being a friend, not a store, a business, or even a customer service help desk. Here are some best practices to market on Facebook without getting burned. Read More

Recently while researching for a guest speaker a thought stroke me: What is the future of gate-keeping in organisations? Read More

I love Wordpress, and others small business owners and marketers should too. Over the past two years, it has become my web design platform of choice. Read More

Social media can be quite overwhelming. There are many different ideas about which social networks are the best to use and how to use them most effectively. These are the social media forums I use and how I use them: Read More

Everyone has heard the mantra, “listen first” when considering your social media strategy. When we talk about social media and sales we have to take one more step–research what to listen to. Otherwise, you will waste too much time listening to useless chatter when you should be knocking down your sales quota.

Here is my simple, 3 Step Social Media Sales Research 101... Read More

Twitter is a communications system that functions as a cross between a huge, open IM chat room, and blogging by snippet, or micro-blogging. On it, you can narrow down the flood of information by choosing to participate or monitor conversations through the people whose conversations streams you pay attention to, or follow. You can also choose to follow them by categories, or search.

The specifi Read More

Facebook and similar networks where “socializing” is truly the main objective can be ineffective marketing platforms for many businesses. I’m not saying that you shouldn’t have a fan page for your business but, what I am saying is that you have to prioritize the amount of effort you provision for each online marketing vehicle based on simple ROTI. (Return On Time Invested) Read More

Taking a page from her recently published book, Plugged, Krissi Barr looked to leverage both social media and traditional advertising to spread the word about her book’s message. Read More

Everyone hates spam. Through emails or messages, these daily occurrences have been so habitual, to the point that it doesn’t feel right when you don’t receive any. The word spam may also stand for a type of canned meat but that’s not what we’re focusing on, instead we’re looking at unwanted messages, unwanted tweets to be precise. Twitter had an amazing growth spurt to about 600 tweets per second Read More