BizSugar.com › Social Media › Shortening the Sales Cycle with Social Media

A few days ago a blog post from ZoomInfo hit my radar. It asks a simple question: Can Social Media Shorten the Sales Cycle?

Interesting question and my first reaction was, “sure.” However, this statistic got me thinking a little harder: “nearly 60% of b-to-b sales said that current sales cycles were longer than last year.”

How would I coach a B2B sales team that was faced with this trend in their sales pipeline?