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In March 2010, Greenpeace has opened a new battlefield for PR attacks by its “Killer” online campaign against Nestle. Their social media tactics included a microsite, a viral video, an email campaign, social networks and even the use of Google AdWords! They showcased how powerful integrated social media campaigns can be while Nestle behaviour on the other side gives an impression what can go wron Read More
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With more than 400 million global users, Facebook has grown exponentially to supersede the likes of Friendster and MySpace. On top of that, data proves that Facebook has also overtaken email as the preferred sharing channel amongst your group of friends.
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A survey released by leading IT security company, Sophos, reveals that 95% of those surveyed opposed to the idea of Facebook tweaking their privacy policy; so that’ll the information could be shared with other “pre-approved” third party websites. The survey consisted of 680 readers from Sopho’s website and Facebook page, where the results showed an overwhelming “no”.
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Frighteningly, there are still a lot of business owners hyped up that they only need a Facebook or Twitter page. An even scarier fact is that there are businesses relying on free hosts to allow them to have a presence.
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The Albany Insurance Professional has a Facebook Fan Page (Become a Fan Below! Its Fun!), why doesn't your organization? Here are some common excuses: Read More
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About 6 weeks ago I posted the following question on Facebook, Twitter, and LinkedIn:

"I'm trying to get set up with Google Voice but can't seem to get an invitation. Anybody have one they can send me?"

I expected the invitations to come pouring in. Instead I got nothing!... Read More
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Tormented by Twitter? Freaked Out By Facebook?

Love it or loathe it, social media is here to stay, but getting aboard the bandwagon is a baffling, frustrating and time consuming process. In the last six months, we've set up pages for our agency and our clents on facebook and twitter. That's half the battle - the rest is keeping up the momentum. Here's what we've learned so far. Read More
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OK, I found my first (but certainly not my last) Twitter ad, from none other than Starbucks.  Makes sense for this caffeinated crowd.  It came up when I searched the hash tagged phrase #nowplaying. Read More
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A list of 10 ways to avoid being a jerk on Facebook. A glimpse into Facebook etiquette and tips including ways to maximize the platform and not be spammy. Read More
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The news has been confirmed: Twitter is just a few miles away from its new-look change. Appearantly the real-time micro-blogging platform is about to undergo... Read More
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